Alinea Advisory

Scale with clarity. Win globally.

Bridging finance, strategy, and operations between Australia and the U.S. to help founders scale smarter and faster.

Our Solutions

Our guiding principles

We’re operators who build alongside you.

Problem solvers

We dive deep into complexity, diagnose the real issue, and create practical solutions.

Clarity first

We believe the best solutions are the ones most simple.

Global perspective

We leverage our international experience and make recommendations grounded in systems thinking.

Why founders choose us

We’ve been inside high-growth, best-in-class US tech companies and know what it takes to scale.

Hands-on operators

We’ve scaled top companies from Series C to IPO in New York’s tech and consumer sectors, including Rokt, Flex, Birchbox, and AdoreMe.

Breadth & depth

We’ve sat in every seat - from strategy to finance to risk, giving us the breadth to connect dots and the depth to build systems that last.

Pattern recognition

We’ve seen what works, and what doesn’t - across markets, growth stages, and business models. Giving us the judgment needed at a time when good decision-making matters more than ever.

Institutional grade

We’ve supported capital raises for companies valued at over $2B and can build the models and reporting systems that bring public-company discipline to every stage of growth.

Testimonies

We’ve worked alongside visionary leaders and high-growth companies.

Get Started

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Ashley and Jiali helped me through a strategy exercise; bringing structure to the problem which enabled us to make faster and better decisions. Ultimately delivering a better outcome for IEX.

Kyle Taylor, Head of Finance @ IEX

Working with Ashley feels like having an extension of our own team. Her financial expertise paired with insights on growth and long-term potential gives us clarity and confidence in every opportunity we evaluate.

- Christine Yoong, Investor @ DAC Equity

Jiali helped me turn early ideas into a clear, actionable roadmap. Her guidance brought focus to our GTM strategy and gave me the confidence to make the right tradeoffs. She played a key role in helping land our first paid customers in the US.

Amanda Liu, Founder @ OliveWing

Ashley and Jiali helped me through a strategy exercise; bringing structure to the problem which enabled us to make faster and better decisions. Ultimately delivering a better outcome for IEX.

Kyle Taylor, Head of Finance @ IEX

Working with Ashley feels like having an extension of our own team. Her financial expertise paired with insights on growth and long-term potential gives us clarity and confidence in every opportunity we evaluate.

- Christine Yoong, Investor @ DAC Equity

Jiali helped me turn early ideas into a clear, actionable roadmap. Her guidance brought focus to our GTM strategy and gave me the confidence to make the right tradeoffs. She played a key role in helping land our first paid customers in the US.

Amanda Liu, Founder @ OliveWing

Ashley and Jiali helped me through a strategy exercise; bringing structure to the problem which enabled us to make faster and better decisions. Ultimately delivering a better outcome for IEX.

Kyle Taylor, Head of Finance @ IEX

Working with Ashley feels like having an extension of our own team. Her financial expertise paired with insights on growth and long-term potential gives us clarity and confidence in every opportunity we evaluate.

- Christine Yoong, Investor @ DAC Equity

Jiali helped me turn early ideas into a clear, actionable roadmap. Her guidance brought focus to our GTM strategy and gave me the confidence to make the right tradeoffs. She played a key role in helping land our first paid customers in the US.

Amanda Liu, Founder @ OliveWing