Privacy Policy
Effective Date: 11/11/2025

Alinea Advisory Pty Ltd (“Alinea Advisory”, "Alinea" “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.

 
1. Who We Are
Alinea Advisory Pty Ltd is an Australia-based technology and strategy consultancy helping companies expand between Australia and the United States.

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). For our U.S. clients, we also handle data in line with common privacy standards such as the California Consumer Privacy Act (CCPA) where applicable.

 
2. Information We Collect
We collect personal information that you voluntarily provide, such as:

Name, email address, phone number, company name, and any other details you include in contact or inquiry forms.
Usage data from website analytics tools (e.g., Google Analytics), including IP address, browser type, pages visited, and time spent on our site.
We do not collect sensitive personal data unless explicitly provided for a business purpose.

 
3. How We Use Your Information
We use your information to:

Respond to inquiries and provide consulting services.
Manage and improve our website and service experience.
Communicate updates, proposals, or relevant insights (only if you opt in).
Comply with legal and regulatory obligations.
We do not sell, rent, or trade your personal information.

 
4. Sharing and Disclosure
We may share information with:

Service providers that help operate our business (e.g., website hosting, analytics, communication tools).
Professional advisers such as lawyers, accountants, or insurers (when necessary).
Regulatory bodies or law enforcement, if required by law.
All third-party processors handle data under confidentiality and security obligations.

 
5. International Transfers
As we operate between Australia and the United States, your information may be transferred and processed in both regions. We ensure such transfers are conducted securely and in accordance with applicable privacy laws.

 
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined above, or as required by law or regulation.